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Author Brafman, Ori.
Title Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.
Publication Info. New York : Doubleday, c2008.
Open Library Cover
Location Call No. Status
 Stack 11  155 B    IN LIBRARY
Edition 1st ed.
Description xiii, 206 p. ; 22 cm.
Bibliography Includes bibliographical references (p. 187-199) and index.
Contents A little house on the Tel Aviv prairie; Asbestos and open-heart surgery; Ignoring the O-ring; Diagnosing the wrong patient; Where psychology and business collide -- Anatomy of an accident: Taking off at Tenerife; The oversensitive egg shoppers; The lure of the flat rate; Would you like insurance with that? So long, Martha's Vineyard -- The swamp of commitment: Playing not to lose; Fun-n-Gun; Only the Gators walked out alive; The $204 twenty-dollar bill; The end of the Great Society; "We don't even know where the tunnel is" -- The Hobbit and the missing link: The real-life Indiana Jones; The hunt for the missing link; The Stradivarius on the subway; What's in a five-cent hot dog, anyway? Homer Simpson and Piltdown man; Can a discount drink decrease IQ? Shakespeare was wrong. A paleontological lineup -- Michael Jordan and the first-date interview: The curse of the low draft pick; The "cold" professor; What lovesick college freshmen have in common with HR managers; When a pretty face equals a higher interest rate; The "mirror, mirror" effect; The Joe Friday solution -- The bipolar epidemic and the chameleon effect: A psychiatric outbreak; Sugar pills and Prozac; Tricking Israeli army commanders; How to sound beautiful; How old do you feel? The love bridge -- In France, the sun revolves around the earth: Who wants to trick a millionaire? Splitting the pie; sentimental car dealers; The talking cure for felons and venture capitalists; Russian justice; The rational Machiguenga -- Compensation and cocaine: Switzerland's toxic conundrum; The GMAT rebels; The power of the pleasure center; Hijacking altruism; Fast times at "Commie High"; The anticipation factor -- Dissenting justice: The Supreme Court conference; Peer pressure and Coke-bottle glasses; Ferris Bueller and the blocker; "We are not focusing on the name you give to potatoes"; The captain is not God; Not just thinking out loud; Justice has been served -- Epilogue: Swimming with the riptide; The poser of the long view; Zen economics; Propositional thinking; One man's trash is one woman's masterpiece; A cable guy, a banker, and a pharmaceutical rep; The real devil's advocate.
Subject Rationalism -- Psychological aspects.
Irrationalism (Philosophy)
Stupidity.
Error.
Conduct of life.
Success.
Added Author Brafman, Rom.
Added Title Irresistible pull of irrational behavior
ISBN 9780385524384 (hc : alk. paper)
0385524382 (hc : alk. paper)