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Author Merton, Robert King, 1910-2003
Title Mass persuasion : the social psychology of a war bond drive / Robert K. Merton ; with the assistance of Marjorie Fiske and Alberta Curtis ; introduction by Peter Simonson.
Publication Info. New York : H. Fertig, 2004.
Open Library Cover
Location Call No. Status
 Stack 3  302 M    IN LIBRARY
Edition 1st Howard Fertig pbk. ed.
Description xlix, 210 p. : ill. ; 21 cm.
Note Originally published: New York : Harper, c1946.
Bibliography Includes bibliographical references and index.
Subject Persuasion (Psychology)
Mass media -- Influence.
Bonds -- United States.
Smith, Kate, 1907-1986.
Added Author Lowenthal, Marjorie Fiske.
Curtis, Alberta.
Simonson, Peter, 1962- author of introduction.
Added Title Social psychology of a war bond drive
ISBN 0865274401 (pbk.)
9780865274402 (pbk.)