Description |
x, 275 pages ; 23 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
Acknowledgments -- Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers' senior power potential: from social protest to self-preservation -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns fifty: the battle for health care reform -- You can't always get what you want: me, we, or AARP? -- Appendix: Methodological odyssey -- Notes -- Index. |
Subject |
Senior power -- United States.
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Older people -- Political activity -- United States.
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Baby boom generation -- United States.
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American Association of Retired Persons.
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Added Title |
Fight over medicare, social security, and America's future |
ISBN |
9780520256538 (cloth ; alk. paper) |
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0520256530 (cloth ; alk. paper) |
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9780520268289 (pbk. ; alk. paper) |
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0520268288 (pbk. ; alk. paper) |
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