1. Origins and influences -- 2. Colonial and pioneer medicine set the stage for the patent-medicine industry -- 3. Patent medicines: good for what ails you -- 4. Museums, circuses, and the wild, wild west -- 5. Blackface and slapstick -- 6. That old-time religion -- 7. Street corners and big tents -- 8. Medicine: show life and tricks of the trade -- 9. Yahoo, Hadacol! -- 10. Curtain comes down.