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Author Rothenberg, Randall.
Title Where the suckers moon : an advertising story / Randall Rothenberg.
Publication Info. New York : Knopf, 1994.
Open Library Cover
Location Call No. Status
 Stack 11  659.1 R    IN LIBRARY
Edition 1st ed.
Description 477 p. ; 25 cm.
Bibliography Includes bibliographical references (p. [429]-[458]) and index.
Subject Weiden & Kennedy -- Case studies.
Advertising -- United States.
Advertising campaigns -- United States.
Advertising agencies -- United States.
Advertising -- Automobiles -- United States -- Case studies.
Subaru automobile -- Case studies.
ISBN 0679412271 :